Privacy Policy

1. Overview

ShopTheBarber ("we," "us," "our," or "Company") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website and use our services (collectively, the "Service").

Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our Service.

2. Information We Collect

2.1 Information You Provide

• Account Information: Name, email, phone number, date of birth, profile photo
• Address Information: Street address, city, state, postal code (for location-based services)
• Payment Information: Credit card, debit card, or digital wallet details (processed by payment processors, not stored by us)
• Communications: Messages, reviews, feedback, and customer support inquiries
• Booking Data: Appointment details, preferences, service history

2.2 Information Collected Automatically

• Device Information: Device type, operating system, unique device ID, mobile network information
• Usage Information: Browsing history, pages visited, time spent, features used, searches performed
• Location Information: GPS coordinates, city/region (with your permission)
• Cookies & Similar Technologies: Session cookies, persistent cookies, pixel tags, web beacons
• IP Address & Log Data: IP address, browser type, referring page, pages accessed

2.3 Information from Third Parties

• Payment processors (for payment verification)
• Social media providers (if you connect your account)
• Marketing partners (for analytics)
• Service providers (for booking confirmations)

3. How We Use Your Information

We use the information we collect for:

• Service Delivery: Processing bookings, managing appointments, delivering services
• Communication: Sending confirmation emails, appointment reminders, notifications
• Payments: Processing payments, managing refunds, preventing fraud
• Personalization: Recommending barbers/services based on preferences and history
• Analytics: Understanding user behavior, improving our Service
• Marketing: Sending promotional emails, announcements (with your consent)
• Legal Compliance: Complying with laws, preventing fraud, resolving disputes
• Customer Support: Responding to inquiries, troubleshooting issues

4. How We Share Your Information

4.1 Service Providers

We share information with trusted third parties who assist us in operating our Service, including:

• Payment processors (Stripe, Square)
• Email service providers
• Analytics platforms (Google Analytics)
• Cloud infrastructure providers

4.2 With Other Users

When you book a service, we share your booking information (name, phone, email) with the barber/shop to facilitate the appointment. Reviews and ratings you post are visible to all users.

4.3 Legal Requirements

We may disclose information when required by law, court order, or government request, or to protect our rights and safety.

4.4 Business Transfers

If we are acquired or merge with another company, your information may be transferred as part of that transaction.

4.5 We Do NOT Sell Data

ShopTheBarber does not sell, rent, or trade your personal information to third parties for their marketing purposes.

5. Data Security

We implement industry-standard security measures to protect your information, including:

• SSL/TLS encryption for data in transit
• AES-256 encryption for data at rest
• Regular security audits and penetration testing
• Access controls and multi-factor authentication
• Employee confidentiality agreements

No Security Guarantee: While we implement strong security, no method of transmission over the internet is 100% secure. We cannot guarantee absolute security.

6. Your Privacy Rights

6.1 Access & Portability

You have the right to request and obtain a copy of the personal information we hold about you in a portable format.

6.2 Correction & Deletion

You may request that we correct inaccurate information or delete your account. We will comply within 30 days, except where legally required to retain data.

6.3 Opt-Out

You may opt out of marketing emails by clicking "unsubscribe" in our emails. You cannot opt out of transactional emails (confirmations, reminders).

6.4 Location Data

You can disable location services in your device settings. This may limit certain features (e.g., finding nearby barbers).

6.5 Cookies

You can control cookies through your browser settings. Disabling cookies may affect Service functionality.

6.6 GDPR & CCPA Rights

If you are in the EU or California, you have additional rights including:

• GDPR: Right to object, right to restrict processing, right to data portability
• CCPA: Right to know, right to delete, right to opt-out of sale, non-discrimination

7. Children's Privacy

ShopTheBarber is not intended for children under 13. We do not knowingly collect information from children. If we become aware that a child has provided information, we will delete it immediately.

Parents concerned about their child's information can contact us at privacy@shopthebarber.com.

8. International Data Transfers

Your information may be transferred to, stored in, and processed in countries other than your country of residence. These countries may have different data protection laws.

By using ShopTheBarber, you consent to the transfer of your information to countries outside your country of residence, including the United States.

9. Third-Party Links

Our Service may contain links to third-party websites. We are not responsible for their privacy practices. Please review their privacy policies before providing information.

10. Retention of Information

We retain your information for as long as necessary to provide services and comply with legal obligations. Specific retention periods:

• Account Information: Retained while account is active + 3 years after deletion
• Transaction Data: Retained for 7 years (tax/legal requirements)
• Communications: Retained for 2 years
• Analytics: Aggregated data retained indefinitely

11. Do Not Track

Our Service does not respond to "Do Not Track" browser signals. Third parties may collect information about your online activities over time across websites.

12. California Resident Rights

If you are a California resident, you have specific rights under CCPA:

• Right to Know: What personal information is collected and how it's used
• Right to Delete: Request deletion of personal information (with exceptions)
• Right to Opt-Out: Opt out of the sale or sharing of personal information
• Right to Non-Discrimination: No discrimination for exercising CCPA rights
• Right to Correct: Request correction of inaccurate information

To exercise these rights, contact privacy@shopthebarber.com with "CCPA Request" in the subject line.

13. EU Resident Rights (GDPR)

If you are in the EU, you have rights under GDPR:

• Right to Access: Request a copy of your personal data
• Right to Rectification: Correct inaccurate data
• Right to Erasure: Request deletion ("right to be forgotten")
• Right to Restrict Processing: Limit how we use your data
• Right to Data Portability: Receive data in portable format
• Right to Object: Object to processing of your data

To exercise these rights, contact privacy@shopthebarber.com with "GDPR Request" in the subject line.

14. Changes to This Privacy Policy

We may update this Privacy Policy at any time. Material changes will be posted on this page with an updated effective date. Your continued use of the Service constitutes acceptance of the updated Privacy Policy.

15. Contact Us

For questions or concerns about this Privacy Policy, contact:

16. Your California Privacy Rights (CCPA)

Personal Information We Collect:

• Identifiers (name, email, phone)
• Commercial information (bookings, payments)
• Internet activity (browsing history, IP address)
• Location data
• Inferences (preferences, interests)

To Submit a CCPA Request:

1. Email privacy@shopthebarber.com with "CCPA Request" in the subject
2. Provide identifying information for verification
3. Specify your request (access, delete, opt-out)
4. We will respond within 45 days